Accelerating Margin Control with Aforza

There is a MARGIN EMERGENCY across the Consumer Goods industry! No sector has been hit harder than CPG manufacturers with increased costs, supply chain challenges and consumers who do not tolerate pass-through.

Working with manufacturers & distributors around the world, Aforza is seeing 3 common patterns emerging:

1. Lack of prioritisation of customers based on profitability.
2. Manual pricing & discounting in the field, that is out of control.
3. Widespread inefficiency in field operations.

• Actively segmenting customers to drive priority, coverage and product assortment.
• Basing all pricing & discounting decisions on segment insights, rather than gut-feel and intuition.
• Making your field teams efficient and effective with fast, guided, offline-first selling processes that are supercharged with digital content.

This was all brought to life with a live demonstration of the Aforza solution and related customer success stories. Watch the full webinar recording below.